EXEC
EXEC Soluciones Integrales is a specialized provider of innovative and strategic trade marketing and commercial marketing services, designed to enhance brand visibility, optimize market performance, and generate measurable results. For the visual identity, the concept was developed around the shopping cart, a symbolic element that subtly connects to the company’s field of expertise while remaining clean, memorable, and not overly literal. The color palette was intentionally crafted to balance elegance and professionalism with a contemporary aesthetic, reinforcing the brand’s credibility, innovation, and market-focused vision.
Trampeei
For Trampeei, a platform designed to simplify job opportunities in underserved communities in Southern Brazil, I developed a brand identity that resonates with a young audience seeking employment. This project was created in collaboration with the NGO Coletivo Autônomo do Morro da Cruz and the design company Soft Design, which developed the app — blending social impact with a contemporary, approachable visual language.
